Topic Details

This workshop is also offered:

Monday, November 11, 2013

Social Media in Your Department: Let's Talk Marketing and Advertising
CTE Computer Classroom A
11/11/2013 12:00PM - 1:00PM
11
0.10
The third and final presentation for this semester looks at advertising through both social media and other digital channels. Topics covered include promoted posts, Facebook ads, new targeted digital marketing initiatives, and a quick look at analytics.

Learning Outcomes:
• Gain top-level understanding of digital advertising including online targeting and demographics;
• Learn how Facebook ads work;
• Understand the role of metrics in measurement and assessment.